March 2003
Red Mill Launch Great Value 27p Snack Range

Red Mill has expanded its great-value snack line-up with the launch of a new ‘Handy Pack’ range comprising bacon and brown sauce flavoured Saucy Grills (35g), Cheese & Onion Sticks (35g) and Onion Rings (30g) - all attractively price marked at 27p.

Saucy Grills marries Red Mill’s popular Bacon Steaks snack shape with a tasty new bacon & brown sauce flavouring, whilst Cheese & Onion Sticks give a new flavour to one of Red Mill’s most enduring lines salt & vinegar Savoury Sticks. The trio is completed by Red Mill’s best selling Grab Bag line Onion Rings in a smaller pack format.

As is standard with all Red Mill products, the new Handy Packs give retailers excellent margins and a winning combination of great taste and incredible value to pass onto customers.

Launched with a ‘buy two cases get the third case free’ offer through cash & carry’s, the new range comes in vibrant metallic packaging, with a 27p price mark which also puts it within reach of the pocket money end of the snack buying market.

As Red Mill managing director Garry Nield explains: “Our new 30g Onion Ring pack makes this best-selling line accessible to a wider snack buying audience, whilst Cheese and Onion Sticks introduce a new flavour to a well established favourite. Saucy Grills offer a totally new taste experience designed to satisfy lovers of savoury style snacks.”

He adds: “Handy Packs will appeal to all sectors of the snack buying public from children to adults, offering stockists excellent returns and a great value alternative to the snacks and crisps traditionally available in this price bracket.”