March 2004
Red Mill Sticks Its Tongue Out

Red Mill is re-launching its popular core snack range in bold metallic packaging emblazoned with its new ‘Put Your Tongue Through the Red Mill!’ logo.

The new identity focusses on the ‘taste hit’ that accompanies every Red Mill snack, adding personality to a brand which has remained popular for well over ten years.

“We've given the range a bold new look to strengthen its shelf-appeal and create a point of reference for both consumers and stockists,” explains Red Mill Snack Foods managing director Garry Nield.

“The new design will be applied across our core range to provide an instantly recognisable indicator of great taste and value. We're also using it in our literature, advertising and promotional activity to maximise the impact.”

In an industry where snack trends quickly come and go, Red Mill's range has proved its staying power with enduring popular flavours that appeal to a cross section of the snack buying public.

Red Mill packs sporting the new look are: Twirls 40g, Onion Rings 50g, Cheese Curls 50g, Prawn Stars 50g, Savoury Sticks 50g, Bacon Streaks 60g, Onion Rings 100g, Cheese Curls 100g, Bacon Streaks 100g and Savoury Sticks 125g.