September 2004
The Price Is Right For Red Mill's Ethnic Sharing Range

Wednesday 22nd September 2004

THE PRICE IS RIGHT FOR RED MILL'S
VALUE ETHNIC SHARING RANGE

After years spent perfecting many of the UK's best loved private label tortilla chips, pappadums and prawn crackers, snack manufacturer Red Mill is launching its first ever branded ethnic sharing range.

Featuring some the company's most popular snacks, the range will be targeted at retailers keen to secure incremental sales due to its 'better value' offering .

Retailing at less than a pound, 200gm Tortillas in 'Cool' and 'Tangy Cheese' flavour, 70g Prawn Crackers and 90gm Mini Pappadums will be available through convenience stores via Cash & Carry’s and wholesalers from the end of September, providing consumers with a value focused alternative to existing brands.

Red Mill Snack Foods managing director James McKinney comments:

“We've identified a gap in the market for a better value ethnic snack product and Red Mill have the credentials to deliver, already supplying private label ethnic snacks to a number of the multiples.

“Our new range will give retailers who do not have their own branded range a value offering which reflects their retail stance, keeping the price below the pound mark in order to appeal to price conscious snack buyers.”