June 2007 Transform-A-Snack hits Hollywood with summer blockbuster partnership Red Mill Snack Foods has announced an exciting collaboration with the forthcoming blockbuster film ‘Transformers’ and international toy manufacturer Hasbro. Transform-A-Snack is the exclusive snack partner of the live-action film from Dreamworks and Paramount, due for release this summer and set to be a success across the globe. The highly anticipated film from director Michael Bay and executive producer Stephen Spielberg has created a great deal of excitement ahead of its July release and became the most downloaded movie trailer ever from Yahoo. With Transformers’ twenty year history and some of the movie industry’s best talent involved, a new generation of fans can now discover the excitement and power of the Transformers brand. Transform-A-Snack will also be running an on-pack promotion, offering snack lovers the chance to win a holiday to Los Angeles complete with a tour of the Paramount studios. Runner-up prizes include Xbox 360 games consoles, Optimus Prime Voice changers and other Hasbro Transformer toys. Red Mill’s marketing and sales controller Sarah Nunn said: “Teaming up with Paramount and Hasbro on ‘Transformers’ offers us a really exciting platform to reach our target audience in an innovative way. Transform-A-Snack bags contain a mixture of shapes, which can be added together to be transformed into a moon buggy, so the synergy between the brands is perfect. “We hope the on-pack promotion will help drive product sales, reward our loyal customers and make Transform-A-Snack the must-have snack of the summer.” Ian Woods, international licensing director at Hasbro said: “We’re thrilled to have Transform-A-Snack on board as the official snack partner for the ‘Transformers’ movie. There’s such an obvious connection between Transform-A-Snack and ‘Transformers’ and we’re looking forward to working with Red Mill to generate further excitement around the film.” The Transform-A-Snack range is also set to receive a few ‘transformations’ itself, with an exciting new flavour and the addition of a Spicy flavoured multipack. Beef will join the current line up of Spicy, Pickled Onion, Cheese and Onion and Saucy BBQ from June onwards. Pack sizes will remain the same for single bags of Transform-A-Snack – 30g retailing at 20p. Multipacks contain seven 20g bags, with one of these bags forming an introductory offer of one extra bag free. These packs have a recommended retail price of 99p. Transform-A-Snack was first introduced by Red Mill 15 years ago and is especially popular with 8-13 year olds. All snacks are baked rather than fried and suitable for vegetarians.