September 2007
SNACK SALES ARE OUT OF THIS WORLD

Sales of the popular children’s snack brand Transform-A-Snack are showing a dramatic increase year on year.

Manufacturer Red Mill Snack Foods is reporting an impressive 70 per cent uplift in sales of the range, which was first developed 15 years ago.

Red Mill is attributing its success to a re-branding exercise carried out in the spring, successfully securing listings with a number of major retail outlets, plus an exclusive partnership with the Transformers movie and toy franchise.

Marketing and sales controller Sarah Nunn said: “The association with Transformers has really strengthened the brand.  We have been running an on pack promotion since the movie first hit cinemas and will start a new one in October to raise awareness of the film’s release on DVD.

“We have also forged links with a number of national supermarket chains and convenience retailers to make sure the new look varieties of Transform-A-Snack are readily available.”

Transform-A-Snack is popular with kids because of its play value – bags contain corn flavoured shapes which can be assembled to create a moon buggy.  The range is available in Spicy, Pickled Onion, Cheese and Onion, BBQ and Beef flavours.

Ian Woods, international licensing director for Hasbro, which is behind the highly successful range of Transformers toys, said: “We’re thrilled to have Transform-A-Snack on board as the official snack partner for the Transformers movie.